Subject to change
Brand Innovators Network coming soon!
Hacking Corporate Culture: Intrapreneurs, Entrepreneurs, and the Future of Collaboration
Presented by Brand Innovators, Mondelēz International, and Entrepreneur Magazine
Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelēz International
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Amy Cosper, Editor in Chief, Entrepreneur Media
A Closer Look at the Evolving Definition of ‘Entrepreneurship,’ with Amy Cosper and Bonin Bough
More often than not, entrepreneur is a term that is immediately tied to startups and their founders. But increasingly, big brands are reaping huge benefits from working with entrepreneurs, just as entrepreneurs and startups are increasingly looking to large companies to help them scale their businesses. This informal chat will explore how entrepreneurism is a philosophy that can be embraced by startups and brands alike, and the role of SXSW in facilitating closer ties between these two seemingly different worlds.
How Brand Marketers Can Embrace Entrepreneurial Thinking
Just a few years ago, the only people participating in Hackathons, Accerelators, and Demo Days were startup founders. But today, brand marketers are taking note of the inspiration that can come from the way startups build their companies. This panel will bring together leading brand marketers who are challenging Fortune 500 companies to think like a startup, driving innovation from the inside out.
Moderator: Dave Knox, Chief Marketing Officer, Rockfish
Rich Lesperance, Head of Digital Marketing and Emerging Media, Walgreens
Ashwin Nathan, Director, Digital, Frito Lay Portfolio, PepsiCo
Boren Novakovic, Global Director of eCommerce, Digital Marketing & Commercial Innovation, Kimberly-Clark
Steven Tedjamulia, Director, Digital Strategy and Innovation, Dell
Entrepreneurs on Company Culture, Collaborating with Brands, and How Startups Can Learn from Corporate America
Let’s face it – getting to know the ins and outs of the corporate process, as an entrepreneur, can be daunting. From navigating extensive approval processes to ongoing coordination with strict legal departments, sometimes working with big brands involves getting over some speed bumps. These entrepreneurs will discuss why going through the hurdles is worth it for both parties, as well as discuss what big brands can learn from how startups approach company culture.
Moderator: Mason Nelder, Director of Social Media & Digital Strategy, Verizon
Mobile Futures: The Future in 90 Days
Moderator: Kenny Tomlin, CEO, Rockfish Interactive